4 - 7 Dec 2016 | Cape Town | South Africa

Call for Papers

Abstracts should be submitted by March 31, 2016. 

The total number of papers that can be accepted may be restricted. Abstracts should not be more than three pages long and must include the title of the paper, the authors’ names, institutional address and email address. 

Please indicate whether you wish the paper to be submitted :

  • as a competitive paper
  • as a work-in-progress paper
  • to the special track "Integrating IMP into wider discourse: Theory and Methodological Developments" (details available here)

Electronic copies of the final paper must be sent to the conference organiser by June 1, 2016. Papers will be submitted to a double-blind review process. Notice of acceptance will be provided by July 31, 2016.

Papers should follow the style of the Journal of Marketing and must not exceed 20 pages (including all figures, tables and references). Working papers should not exceed 10 pages.