The conference will present a broad selection of papers primarily focused on the development of business-to-business relationships and networks in Africa and Asia. The conference will present conceptual and empirical contributions to the development of international business relationships and networks. Particular emphasis is placed on the development and exploitation of relationships within and between the developing and industrialised economies.
IMP ASIA conferences are always informal and structured to maximise the amount of discussion and interaction. Researchers at all stages in their careers are encouraged to present their findings in a challenging, but supportive atmosphere.
Authors are invited to present results from research at any stage of development. Papers will be selected on the basis of their quality, originality and relevance to the development of ideas within the IMP framework. Authors of the best submissions will be invited to submit revised papers for at least one prestigious ISI journal in business-to-business/ international marketing.